Strawberry brand fresh fruit box/stand pouch

Paul·2026-08-23

We are designing two types of consumer packaging for a domestic strawberry brand: a single-layer box with a transparent top window for 500g of fresh strawberries (20 medium-sized berries), and a stand-up pouch for 500g of bulk frozen strawberries. While both packages share the same brand identity, their core functions differ: the fresh strawberry box is designed to showcase the fruit while preventing crushing, whereas the pouch is designed for resealability and upright display. The primary users are households receiving strawberries via early-morning delivery or direct-from-farm online services, as well as premium food stores that display the products on shelves. Distribution environments involve 0–5°C refrigeration for fresh strawberries and -18°C freezing for pouches; the packaging must withstand both drops and stacking loads during standalone parcel delivery, even under high-humidity conditions. Sales channels are differentiated by product type, with fresh strawberries sold seasonally and frozen pouches sold year-round.