Seongsu-dong Apple Store concept store

Paul·2026-08-18

This is an Apple Store-style retail space opening in Seongsu-dong, Seoul. An experience-oriented sales space where customers can touch and compare products coexists with a presentation space that gathers people to show demos within a single volume. Based on a rectangular site with a 6:4 ratio and a land area of ​​approximately 100 pyeong (330 m²), it features an open volume with two stories above ground and a ceiling height of 5,000 mm. Visitors first view the entire interior through floor-to-ceiling glass and enter through a central glass door with an effective width of 2,500 mm and an effective height of 2,000 mm. On the first floor, four large display stands measuring 2,000 × 5,000 mm with a height of 900 mm are arranged, while a 3,000 × 1,500 mm stage and a large screen occupy an entire wall for product demos and sessions. A spiral staircase with an outer diameter of 3,000 mm in the center connects to the second floor, and a checkout counter is designed to seamlessly connect to the center of the lower part of the staircase.

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